Weikfield
(Sample Project)
Challenge: Weikfield is coming up with a new product. The product is certified as the hottest sauce in the world. Create a campaign for it.
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Solution: The idea was to hire Anu Malik as the Brand Ambassador with his infamous #AagLagaDi dialogue becoming Weikfield's newest campaign.
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Role(s): Research, Campaign Ideation, Creative Conceptualization, Copywriting
Pre-Roll YouTube Ad
No one:
Anu Malik:
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(While eating Kimchi Fried Rice at a restaurant) Maza nahi aaya yaar
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(While eating Misal Pav at a Dhaba) Aur Theeka Aur Theeka
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(While eating Chicken 65) Kuch missing hai boss
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(While eating Momos at a Stall) Abey feeka hai, kuch toh kar
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(Momos wala adds Weikfield’s sauce to the Chutney and serves it to Anu Malik)
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Anu Malik: (after tasting the chutney) Bhai Aag Laga Di, Aag Laga Di tune!
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The #AagLagaDi campaign will be an integrated one, with its footsteps leading to Weikfield’s website.
Anu Malik being at the forefront of this campaign, will be on the cover page, with a challenge in store.
The #AagLagaDi challenge will encourage people across the country to make a 30 second theme song, keeping Weikfield in mind. These can be posted across social media platforms like Instagram, Twitter, Facebook, MX Takatak, Moj and even Gaana. Those with the best combination of tune, rhythm, lyrics and Weikfield sauce integration will get a chance to meet Anu Malik and get him to sing their composition. This will not only drive engagement but will also help place Weikfield on the Scoville Map of the FMCG Industry.