The Gift Studio
Challenge: Increase brand awareness about this young gifting brand across socials and other platforms.
Solution: Revamped socials with relatable content across formats leading to higher engagement. Engaged in multi-platform strategy, ranging from social media, email marketing, DVCs to OOH ads.
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Role: Creative Conceptualization, Copywriting, Social Media Management, Account Management, Hand Modeling, Voiceover Artist, Hand Model, Art Direction
Social Media Creatives
Diwali Campaign: #GiftingHappiness
DVC
We wanted to establish the brand as the ultimate Gifting partner during the festive season of Diwali. Hence, this time around, instead of focusing on just tangible gifts which can be temporal in nature, we wanted to bring out something deeper for our audiences. And that's how #GiftingHappiness was born.
Helped conceptualize the film, and aided the scriptwriting process. This film made me a voiceover artist, with the background vocals given by me.
OOH
Crafted copy for Bus Shelter ads across Mumbai in areas like Marine Drive, Nariman Point and Hutatama Chowk, around our major offline store.
In a first ever attempt for OOH advertising by the brand, we saw an immense response in website traffic and footfall in stores, with the highest number of orders in a day since its inception in 2020.
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International Men's Day Film
Aided with the creative conceptualization and scriptwriting for the film. This was a part of a series of films shot for key gifting occasions like birthdays, anniversaries, etc., across the year.
Emailers
Conceptualized and curated copy for emailers across festivals for the brand. Acquainted myself with Omnisend, an Ecommerce Email Marketing platform, to help reach these emailers to a base of over 30K people on a regular basis.
Product Photoshoot
Aided with conceptualization and Art Direction for the Product photoshoot for the brand. Hand modelled for the brand across photoshoots on several occassions.
