Marvel India
Ant-Man Release Plan
Challenge: Ant-Man is one of the lesser loved MCU series out there. We had to make Indian audiences not just fall in love with the series, but look forward to the release.
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Solution: Piloted the campaign with an Indian touch to the Ant-Man characters, giving it a localised look and feel.
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Role: Research, Ideation, Creative Conceptualization and Copywriting
Social Media Creatives
(Click on the image to be directed to the post)
A Promotional Affair with Nawazuddin Siddiqui
Indian badass (Nawaz) narrates the story of Time using the Quantumania trailer as his visual aid. It’s time now for the all-powerful supervillain to shatter the timelines.
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Time can change everything but Kang has the power to change TIME.
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Nawazuddin Siddiqui is our protagonist for this audio visual asset. He talks about the good, the bad, and the superbad and how it’s time now for the Kang Dynasty to unfold. He teases the audience about what is to come and what to expect.
Treatment:
(Nawaz is dressed as a villain (not representing anyone specifically), and is placed in an abstract, dark, somber and TIME themed setting. He takes over. His voice over is complemented with visuals from the trailer. The video ends with Nawaz’s signature hysterical laughter as we see Kang screaming and blowing up everything.)
Script:
The video opens on Nawaz closely watching the sand hourglass, a subtle echo effect as he speaks:
Chalo ek khel khelte hai…
He is closely observing the hourglass. We see an ant inside of it
Waqt ka Khel.
(Nawaz inverting the hourglass and observing the particles)
Aaj accha hai,
(visuals of Scott Lang, and Cassie in happy moments)
https://www.youtube.com/watch?v=ZlNFpri-Y40 - 0.04
Toh kal bura bhi hoga.
(visuals of Scott Lang, and Cassie in sad moments)
https://www.youtube.com/watch?v=5WfTEZJnv_8 - 2.01
https://www.youtube.com/watch?v=DF5q3BIgv7g - 0.04
Lekin waqt hai kidhar?
(Nawaz slamming the hourglass to break it/ cut to Lang, Cassie, Hope, Janet, and Hank getting sucked into the vortex)
https://www.youtube.com/watch?v=ZlNFpri-Y40 - 0.40
Multiverse mein? Woh toh Kang ka hai na?
(Shot of Ant-man, cassie standing/ Kang’s dynasty montage, cut to Nawaz sitting on the throne)
Waqt-waqt ki baat hai…
(crazy Nawaz expression/ an ant struggling to crawl over the broken hourglass)
Ab Hero ka khatam, aur villain ka shuru!
(flicks/ blows the ant away/ cut to snippets of Ant-man getting thrashed, Kang destroying everything)
https://www.youtube.com/watch?v=5WfTEZJnv_8 - 1.30
https://www.youtube.com/watch?v=5WfTEZJnv_8 - 1.41
(Dramatic black screen fades as Kang kicks, ant-man lying on the ground)
https://www.youtube.com/watch?v=5WfTEZJnv_8 - 1.52
Long live the Kang!
<hysterical laughter echo> (echoes as we see the glorified Nawaz on the throne / cut to Kang blowing up everything)
https://www.youtube.com/watch?v=5WfTEZJnv_8 - 2.08
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End slate.
