Kindle
(Sample Project)
Challenge: Kindle wants people to read more. Write print ads that would catch attention.
Solution: Different life problems, one solution- Kindle.
Role(s): Research, Campaign Ideation, Creative Conceptualization, Copywriting
Print Ads
1. Travel Diaries:
Want a Change of View? Then, Change your View, with Kindle.
(Illustration of a person holding a Kindle in their hand while they're teleported to a different place)
2. “Hey, what’s up?”
“Uh nothing?“
Need a Conversation Starter? Start Reading with Kindle.
3. You’ll never be alone again.
Meet new people everyday, all at your fingertips, with Kindle.
(Illustration could include several characters in the person’s room while they read)
4. Want a Fresh Start?
Turn a New Page, with Kindle.
5. Meet someone new, every time you come to an end.
Only with Kindle.
6. #reKindle your Childhood love.
From Panchatantra to Jeffrey Archer.
Read, with Kindle.
7. “The End.”
That story came to an end,
But it marked the beginning of something new.
Experience New Beginnings, with Kindle.
8. New People, Places and Pixels. All at your fingertips, with Kindle