BBLUNT
Challenge: The brand had a very product first approach for its socials, with a very linear look and feel, leading to poor engagement.
Solution: Revamped the social strategy by engaging in topicals, moment marketing, using different formats across the board, while leveraging products in a more relatable manner for our audiences.
Role: Creative Conceptualization, Copywriting, Social Media Management, Account Management
Social Media Creatives
A+ Listings
(for BBLUNT website, Nykaa, Amazon, Flipkart, Big Basket etc)
Piloted the entire process - from conceptualization of the overall look and feel, to mapping out the content for all A+ listings and writing for all products in the BBLUNT portfolio.
Ecommerce Banners
Conceptualized the overall look and feel, mapped out the content for all Ecom banners as per the requirements of the respective Ecommerce sites and crafted copy for the same.
Product and Model Photoshoot
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Influenced the Art Direction for the Product and Model photoshoot for the brand.
Product Launch Films
Salon Secret Cherry Red Hair Colour
Pivotal in producing the final output with respect to the coordination among different stakeholders, art direction and editing. Crafted copy for supers and conceptualized the overall look and feel of the elements across all films.
